Tuesday, August 1, 2017

Refinance rates rise for Tuesday

If you're thinking about refinancing, it may be a great time to lock in a rate.

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Mortgage rates trend higher for Tuesday

If you're thinking about refinancing, it may be a great time to lock in a rate.

from Bankrate.com » Mortgages http://ift.tt/2vpsZ8u

Mortgage rates trend higher for Tuesday

If you're thinking about refinancing, it may be a great time to lock in a rate.

from Bankrate.com » Mortgages http://ift.tt/2vpsZ8u

2017 MOST WANTED SUPER GAME-IMPROVEMENT IRON

First Look – Cobra F-Max Irons

I can tell you from my recent R&D conference room experiences that the golf equipment industry continues to look at how reducing the weight of golf clubs could improve performance. We know lighter equals faster and faster equals farther, but what about weight savings as a means to reduce fatigue over the course of a round?

These guys are looking at everything because every little bit helps. That’s particularly true in the Super Game Improvement space where lightweight shafts with lighter swing weights are commonplace.

The Lightest EVER?

Within that context, it’s not surprising Cobra would bill its new F-Max iron as its lightest, easiest to hit creation ever. As I said, lightweight remains a trend in this space, and easy-to-hit is just another way of saying more playable for golfers who need a little help. For some that means more forgiveness, for others, it’s higher launch, or maybe a bit of draw bias. For many, it’s all of the above.

This isn’t a new realization. Much of what’s built into the F-Max is not only typical for SGI space; it’s also in-line with previous Cobra offerings with the category. That’s not to say the company hasn’t made improvements. They have… hell, the cosmetic improvements alone are worth the price of admission, but what really makes F-Max irons noteworthy are a pair of firsts it brings to the category.

  • The F-Max is the first Cobra Super Game Improvement set available in ONE Length
  • The F-Max is the first ONE Length set of any kind available specifically for women

If nothing else, the new ONE LENGTH set confirms Cobra’s commitment to advancing the single length category. I suspect that moving forward, nearly every new Cobra iron set will launch with a ONE Length alternative. We may even reach the point where we’re talking about variable length alternatives to ONE LENGTH.

The ONE LENGTH Advantage

fmax-one  As has been the story since day 1 for Cobra – really since the company signed single length advocate Bryson DeChambeau - the company has emphasized the consistency benefits of ONE Length irons. The argument is that ONE LENGTH promotes consistency (ball striking), and that consistency leads to lower scores.

The counter argument is that single length irons launch too low in the long irons, fly too far on the short end, and produce inconsistent gaps in the middle.

As with anything else, ONE LENGTH is not a one size fits all solution, but knowing what we know about consistency and gapping among golfers in the F-Max demographic – short version, neither is good – we think single length, though still very much in its infancy, has the potential to offer significant benefit.

We are excited to be the first to bring ONE LENGTH iron technology to the super game improvement segment of the market. Allowing senior and women players the simplicity of having one swing and one set-up for their irons, helps make golf a little easier and more fun - Tom Olsavsky, VP R&D for Cobra Golf

The F-Max Variable Length Alternative

fmax-variable

Of course, if single length isn’t your thing, there’s still could be an F-Max for you. They come in variable length as well.

F-MAX Iron Features

Both ONE LENGTH and Variable length designs feature heads that are shorter from top to bottom, and just a bit longer from heel to toe. The design helps keep the center of gravity low, while enhancing forgiveness.

A deep undercut cavity allows for more face flex, which boosts ball speeds on off-center hits.

The F-Max features Cobra’s progressive head construction. The long irons (4i-7i) are made from 17-4 steel (more distance), while a softer 17-4 is used in the short irons (8i-SW) for enhanced feel.

The irons feature an offset design, along with strategic heel weighting (draw bias). The combination promotes a higher, straighter flight for those who sometimes fight a slice.

fmax-address

F-MAX Iron Options

Between men’s, women’s, ONE LENGTH, and variable, the F-MAX is available in 5 distinct sets.

Men’s Steel ($599) – A 7-piece set (5-PW, GW) features True Temper Superlite steel shafts, available in right and left-handed versions in stiff, regular, and lite flex.

Men’s Graphite Combo ($699) – Also a 7-piece set, the combo version includes a 4H, 5H, and 6-PW irons and Cobra SUPERLITE 60 shafts. The combo set is also available in right and left-handed versions in stiff, regular, and lite flex.

Women’s Graphite Combo ($699) – Outfitted with Cobra SUPERLITE 55 shafts, the women’s version includes 5H, 6H, 7-PW, and GW. It’s available in both right and left-handed versions.

fmax-v-womens

Men’s ONE Length ($499) –  The ONE Length option is a 5-piece set that includes 6-PW. The 60-gram SUPERLITE shaft is available in regular or lite flexes.

Women’s ONE Length ($499) – Also a 5-piece set, the women’s version includes 7-PW, SW, and is outfitted with Cobra SUPERLITE 55 shafts in what Cobra calls Lexi Blue & Raspberry. The women’s ONE LENGTH is available in right-hand only.

fmax-one-womens

Retail availability begins August 18, 2017.

For more information, visit CobraGolf.com.



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First Look – 2018 Cobra F-Max Driver, Fairway, and Hybrid

Given the growing obsession with launch monitors, super-low spin, and epic distance, occasionally it’s refreshing to encounter a simpler message. Such is the case with Cobra’s new F-Max line. While there’s plenty of tech built into the F-Max, the story is by nearly any recent comparison, simple: for the target golfer, the Cobra F-Max lineup is lighter, faster, and easier to play. It probably won’t hurt that it’s also much better looking.

Now would probably be a good time for you to ask who the F-Max is for.

While Cobra won’t be checking IDs at the door, the target audience for the men’s line is generally a 50+-year-old, slower swing speed golfer. He probably has a higher handicap and doesn’t generate a lot of clubhead speed. It’s the golfer who loses distance because he struggles to get the ball in the air, and he may sometimes fight a slice.

The story is basically the same for the women’s line, although Cobra thinks the age range might begin closer to 35.

With the creation of F-MAX we have focused on the concept that lighter means easier to hit and we have gone to great lengths to ensure that even our components deliver superiority when it comes to reduced weight. We are confident that the design of the F-MAX Driver, Fairways and Hybrids will make it easier for moderate swing speed players to create launch which is the key for performance, and get the ball airborne more quickly, hitting it farther and straighter than ever before. - Tom Olsavsky, VP of R&D for Cobra Golf

fmax-hero

Upgraded Cosmetics

While Cobra has always been strong in the category – call it the benefit of doing a good bit of its research at The Villages - the company realized it needed to give F-Max a facelift.

At its price point ($399 driver, $199 fairway, and $179 hybrid), the F-Max will almost certainly find itself fighting for dollars alongside closeout items from other brands. Essentially, we’re talking about heavily discounted once upon a time flagship clubs. The consumer doesn’t always understand the performance distinctions are real, so even if F-Max is the better fit for its audience, if the aesthetics are viewed as below par, the golfer who would benefit from F-Max might not give it a second look. That’s exactly why Cobra felt it needed to make F-Max look the part of a premium offering.

To that end, the F-Max features a black PVD finish with metallic gold accents. It’s reminiscent of what we’d expect from JDM designs, but it achieves the goal of a premium look. A subtle, yet distinct racing stripe-like crown feature aids in alignment without crossing the line into obtrusive territory.

fmax-crown

2 Versions

The F-Max driver will be available in two versions. Traditionally what is now the Max line has been an exclusively offset offering. Using offset pushes the CG back even further for extra draw bias. While Cobra’s designers did a reasonably good job of hiding the offset, the company understands that offset in a driver is a non-starter for some. That’s a simple enough problem to solve. For the first time in US, a straight neck version will be offered as well.

fmax-side

Built for Speed

Given the audience, it’s no surprise that the stock men’s Cobra SUPERLITE shaft weighs only 50 grams, while the women’s version weighs only 40 grams. The lighter shaft, coupled with a reduced swing weight, is intended to produce more speed and ultimately more distance for moderate to slow swing speed golfers.

Also of note, the stock grip on the entire F-Max lineup is a midsize Lamkin REL 360. The idea that the right grip size is somehow correlated to hand size has been debunked. In fact, Cobra’s studies have found no statistical correlation between grip size and anything you can measure on a launch monitor. That whole thing about smaller grips helping you turn the club over… forget it. It’s 100% mythology, 0% fact.

The new thinking is that golfers should play what feels most comfortable in their hands, and for seniors (and a good number of the rest of us), Cobra has found that a midsize grip does just that.

Available Lofts

The F-Max driver is available in both offset and straight neck versions in lofts of 9.5°, 10.5°, and 11.5° for men, and 15° degrees for women.

Retail Price is $299.

F-Max Fairway

fmax-fw

As you would expect, the F-Max fairway follows the same storyline as the driver. It’s lightweight (60-gram shaft/men, 55-gram/women) to promote faster swing speed. It has an offset hosel, and offers Cobra’s new crown feature for alignment.

Given that the F-Max fairway is designed for easy up, it shouldn’t surprise you that, compared to the fairway market as a whole, the F-Max offers more loft to help golfers get the ball in the air. It’s basically the opposite of loft-jacking.

fmax-fw-womens

The F-Max fairway is available in 16° (3-Wood), 20° (5-Wood), 23° (7-Wood). Women’s versions (silver or raspberry) are available in 23.5° (3-Wood), 26.5° (5-Wood), 29.5° (7-Wood), and 32.5° (9-Wood).

Retail Price is $179.

F-Max Hybrids

fmax-hy

F-Max hybrids, which feature the same technology as the fairway woods, are available in 19°,22°, 25°, 28°, and 31° for men and 23.5°, 26.5°, 29.5°, and 32.5° for women.

Retail Price is $179

Retail Availability for the Cobra F-Max lineup begins August 18th.



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Monday, July 31, 2017

Getting Over the Hump

A few years back when I was still an undergrad, a colleague said that the first year had been the hardest for her and her partner. Years later, I still remember her comment, as I used to wonder why that was until … Read the rest

The post Getting Over the Hump appeared first on Steadfast Counselling.



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