Wednesday, April 6, 2016

G/Fore Made High Tops for The Masters

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It's been a disappointing Masters thus far.

I realize that might sound ridiculous considering the tournament hasn't even started yet. There's plenty to look forward to. Rory's first Green Jacket? What about Bryson DeChambeau, the amateur with the weird clubs and awesome cap? Can old Phil play like young Phil? JDay is a solid pick, right?

I'd put my money...well, actually, I'd be more comfortable waging your money, on Dustin Johnson...and no, I'm not kidding. #1 in Strokes Gained putting last week. That really happened.

Disappointing Gear

So yeah, great things may lie ahead, but on the gear front, more specifically, the limited edition Season Opener/First Major/any other way to describe The Masters without saying The Masters front, gear has been disappointing.

gfore-young

Sure, Scotty did the same tired headcover thing (spoiler alert - they sold out), the parade of unoriginal staff bags marches on too, but it has largely been a disappointing year for commemorative creativity.  One bright spot...potentially the only bright spot in this year's Masters-themed gear category comes from G/Fore, a company best known for its premium gloves worn by, among others, Bubba Watson, Tom Watson, Jonas Blixt, and Justin Timberlake.

For Bubba the company created a line of Augusta-themed footwear to go along with the gloves, the signature piece, which Watson may or may not wear, is a pair of mostly-Augusta-green high tops.

While we like to give credit to Nike Golf (Michelle Wie's pink Blazers) for starting the trend that has led to the recent run of high tops, a G-Fore representative says the company's inspiration actually comes from Yves Saint Laurent SL/10H Court Sneaker (which currently sells for $645 at Barney's).

High fashion.

So yeah, I just mentioned Yves Saint Laurent in a story about a golf shoe. Kanye West fans feel free to rejoice while I attempt to drink enough to forget this ever happened.

The First?

crusader

It should also be pointed out that G/Fore first showed off the Crusader golf chassis (the foundation of the new high top) last summer, so there's some legitimacy in the claim that G/Fore is ahead of this high top curve.

We expect the G/Fore Crusader will eventually make its way to retail, and while it probably won't get the attention within the golf world that Nike, PUMA, and probably eventually adidas will get, the company is showing that neither creativity nor the golf high top is even close to dead.

We think that's a good thing, but by all means, feel free to disagree.

gfore-high

 



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