More than a month late too for the U.S. Open, 3 weeks too late for the 4th of July, but just in time for the Olympics, the Ryder Cup, the DNC, the impending (and imposing) election, and whatever other flag-waving occasion that happens to pop up, TaylorMade has just announced perhaps the least specific limited edition golf product in recent memory.
And they say timing is everything.
Because America (in a most general sort of way), behold the M1 Special Edition Driver in all of its red, white, and blue, star-spangled glory.
It can be yours for the low price of just $799.99.
Don't find yourself chanting USA, USA, USA yet? No worries, there's more America where that came from.
Seriously. TaylorMade just used the world componentry, and I don't think it was smiling, like I am right now, when it did.
Now in fairness, I've been nothing if not consistent in my praise of limited edition product. I love the uniqueness (or at least implied uniqueness), and I can certainly appreciate the need for a golf company to keep its product lines looking fresh in what is damn close to a commodities market. Those feelings certainly apply here.
It should also go without saying that given its 1st place finish in our Most Wanted Driver test, which we'd playfully describe as #DoM1nant), we're also big fans of the M1's performance.
And let's be honest people, given all the moaning and groaning some of you do about TaylorMade releasing new drivers every 6 weeks (a total fallacy, but it persists nonetheless), isn't a Special Edition driver, no matter the cost, preferable to an actual new model?
When you consider alternatives to this release, the Un-Official Driver of America is among the least egregious of possibilities.
So yeah, I like the driver just fine, even if the price tag is absurd.
The reality is that, as we've discussed, the equipment market is performing below expectations this summer. A lack of discounted product availability, along with what sure looks like consumer fatigue, has the golf companies feeling a bit of a pinch. Cobra and Callaway have responded by dropping prices on some lines. TaylorMade appears to be taking a different approach.
While this release certainly borders on pandering, I'd also be remiss not to point out that TaylorMade was at its best when it did things differently than its competitors.
That said, the Special Edition Driver, cool as the color scheme may be, looks more more like a gratuitous money grab than it does any sort of innovative path forward.
Have Your Say
What do you think of TaylorMade's $800 driver M1? Will be you be ordering yours today?
For more information, or to pre-order your TaylorMade Special Edition Driver RIGHT NOW, visit TaylorMadeGolf.com.
from MyGolfSpy http://ift.tt/2a8QZkm
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