PUMA Playing Tricks on Your Eyes with New Colorway

By: Tony Covey

PUMA Golf has announced a new colorway for its TITANTOUR IGNITE shoe that you don't want to miss.

Actually, you couldn't miss it if you wanted to.

The launch of the new colorway coincides with a footwear rollout across all of PUMA's various sporting divisions - soccer, running, and, most obviously golf - where PUMA athletes will Play It Loud.

The Trick colorway will no doubt receive plenty of attention when Rickie Fowler laces them up on Thursday, May 12th, at The Players Championship.

PUMA’s two-colored boot concept was originally inspired by Cameroonian Rigobert Song’s World Cup moment in 1998, when he decided on a whim to lace up two different colored PUMA King boots. His right was yellow, his left red.  As Song said, “you must be bold” to wear two different colors on each foot and that’s exactly what PUMA Tricks represents.  A desire to Play Loud for all the world to see.

While appearances may suggest otherwise, from what we can tell there's absolutely no correlation with any campaign to raise awareness for color blindness.

A limited number of the TITANTOUR IGNITE Trick starting April 29. MSRP is $230. Actual retail price should be a bit less.

from MyGolfSpy http://ift.tt/1MKIQCk